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But, after his young son started developing a slew of health problems, including acid reflux, eczema, asthma, and host of other autoimmune issues that still persisted even after changing things like diet, the founder and CEO of Aunt Fannie’s — a health and wellness company that makes household cleaning solutions — began to look at the products he was using in his own home.",{"type":22,"children":102,"toc":160},[103,118,121,126,129,134,136,139],{"type":25,"tag":26,"props":104,"children":105},{},[106,108,116],{"type":32,"value":107},"Mat Franken had no intention of getting into the cleaning business. But, after his young son started developing a slew of health problems, including acid reflux, eczema, asthma, and host of other autoimmune issues that still persisted even after changing things like diet, the founder and CEO of ",{"type":25,"tag":109,"props":110,"children":113},"a",{"href":111,"target":112},"https://auntfannies.com/","_blank",[114],{"type":32,"value":115},"Aunt Fannie’s",{"type":32,"value":117}," — a health and wellness company that makes household cleaning solutions — began to look at the products he was using in his own home.",{"type":25,"tag":39,"props":119,"children":120},{},[],{"type":25,"tag":26,"props":122,"children":123},{},[124],{"type":32,"value":125},"After discovering the supposedly natural products he was using could potentially be causing him and his family more harm than good, Franken took it upon himself to do some research. What he discovered was shocking.",{"type":25,"tag":39,"props":127,"children":128},{},[],{"type":25,"tag":26,"props":130,"children":131},{},[132],{"type":32,"value":133},"“[These companies] take the plant molecule, break it, and add what they want, subtract what they want, and make something that’s evolutionarily completely unknown to the human body,” says Franken. “So, sure they’re eco-friendly because they’re coming from sustainable sources, but it doesn’t mean that they’re people-friendly, pet-friendly, or indoor-friendly.”",{"type":32,"value":135}," \n",{"type":25,"tag":39,"props":137,"children":138},{},[],{"type":25,"tag":26,"props":140,"children":141},{},[142,144,150,152,158],{"type":32,"value":143},"Not to mention that a bit of digging on Google revealed that the ",{"type":25,"tag":109,"props":145,"children":147},{"href":146},"https://www.grove.co/blog/do-air-purifiers-actually-work",[148],{"type":32,"value":149},"air in your home",{"type":32,"value":151}," can be up to ",{"type":25,"tag":109,"props":153,"children":155},{"href":154,"target":112},"https://molekule.science/is-indoor-air-pollution-worse-than-outdoor/",[156],{"type":32,"value":157},"five times more polluted than the air outdoors",{"type":32,"value":159}," as a result of the products you’re using in your most intimate spaces.",{"title":7,"searchDepth":52,"depth":52,"links":161},[],"None","showcase1up",{"name":165,"isImageRight":166,"mediaSource":94,"image":167,"imageAlt":169,"alignText":98,"copy":170,"isButtonEnabled":6,"textBackground":162,"id":203,"contentTypeId":163},"AuntFannieIntro2",true,{"url":168},"https://images.ctfassets.net/lraovp89rm10/6q9YwTpTnA9SBnrC9m8677/7b740fedbd0f9bf83192aabee2f85fe6/AuntFannies_Lifestyle_VinegarFloorCleaner-Lemon_1107.jpg","Image of person reaching down to get Aunt Fannie's floor cleaner bottle next to bucket and mop",{"title":7,"description":171,"body":172,"_type":54,"_id":55},"Another shocking bit of information Franken discovered was that more than half of all kids these days have some form of chronic illness, most of which are autoimmune derived — and many can be attributed to household cleaning products.",{"type":22,"children":173,"toc":201},[174,178,181,193,196],{"type":25,"tag":26,"props":175,"children":176},{},[177],{"type":32,"value":171},{"type":25,"tag":39,"props":179,"children":180},{},[],{"type":25,"tag":26,"props":182,"children":183},{},[184,186,191],{"type":32,"value":185},"So enough was enough. Franken headed into his garage to practice a little R&D, and, before long, the founder kicked his private finance career to the curb and ",{"type":25,"tag":109,"props":187,"children":189},{"href":188},"https://www.grove.co/catalog/?brand=aunt-fannies",[190],{"type":32,"value":115},{"type":32,"value":192}," was born — born out of the love for his son, family, and others experiencing similar health issues as well.",{"type":25,"tag":39,"props":194,"children":195},{},[],{"type":25,"tag":26,"props":197,"children":198},{},[199],{"type":32,"value":200},"“When you feel you’re doing the right thing and making the purchases you believe are the best for the health and wellness of your family, then to learn maybe they’re not, it’s a pretty big kick in the teeth,” Franken says of the impetus of the brand. “For me, cleaning is really just a reflection of love for the people in your home.”",{"title":7,"searchDepth":52,"depth":52,"links":202},[],"2fVtEoTJmF1IKyAdgGZ9Vc",{"name":205,"isHeadlineEnabled":6,"variantIds":206,"source":212,"id":213,"contentTypeId":214},"AuntFanniesShoppingWidget",[207,208,209,210,211],"2365","7265","7784","2360","7787","GENERIC_ADD","5AExaD1uPOV4HE2xRn0lAr","shoppingMedium",{"name":216,"headline":69,"mediaSource":162,"alignText":98,"copy":217,"isButtonEnabled":6,"textBackground":162,"id":70,"contentTypeId":163},"AuntFanniesFounded",{"title":7,"description":218,"body":219,"_type":54,"_id":55},"Aunt Fannie’s launched their very first product (FlyPunch!) in January 2015. Just two years later, the brand added 13 more products to their line. Today, the brand has 19 great-smelling items.",{"type":22,"children":220,"toc":234},[221],{"type":25,"tag":26,"props":222,"children":223},{},[224,226,232],{"type":32,"value":225},"Aunt Fannie’s launched their very first product (",{"type":25,"tag":109,"props":227,"children":229},{"href":228},"https://www.grove.co/catalog/product/flypunch-fruit-fly-trap/",[230],{"type":32,"value":231},"FlyPunch!",{"type":32,"value":233},") in January 2015. Just two years later, the brand added 13 more products to their line. Today, the brand has 19 great-smelling items.",{"title":7,"searchDepth":52,"depth":52,"links":235},[],{"name":237,"headline":72,"mediaSource":162,"alignText":98,"copy":238,"isButtonEnabled":6,"textBackground":162,"id":73,"contentTypeId":163},"WhoIsAuntFannie",{"title":7,"description":239,"body":240,"_type":54,"_id":55},"Aunt Fannie’s is named after Franken’s grandmother: a no-nonsense, truth-teller who had a whole lot of love to give.",{"type":22,"children":241,"toc":246},[242],{"type":25,"tag":26,"props":243,"children":244},{},[245],{"type":32,"value":239},{"title":7,"searchDepth":52,"depth":52,"links":247},[],{"name":249,"headline":75,"isImageRight":6,"mediaSource":94,"image":250,"imageAlt":252,"alignText":98,"copy":253,"isButtonEnabled":6,"textBackground":162,"id":76,"contentTypeId":163},"AuntFanniesDifference",{"url":251},"https://images.ctfassets.net/lraovp89rm10/3Xuk6c3m7uO84OW8Da2eQW/9da83ac7b0ecfbfb4b5c1453425c5edf/AuntFannies_Lifestyle_HandSoap.jpg","Image of person pumping Aunt Fannie's hand soap bottle sitting on counter next to lemons and lemon squeezer",{"title":7,"description":254,"body":255,"_type":54,"_id":55},"At the most basic level, Franken says that Aunt Fannie’s is first and foremost a health and wellness company that just happens to make cleaning supplies and pest solutions that go beyond “natural.” This means that all Aunt Fannie’s products are hardworking, clean, plant-based, cruelty-free formulas that don't use fake fragrances or harsh chemicals; and they smell great too thanks to the use of functional essential oils.",{"type":22,"children":256,"toc":296},[257,261,262,265,278,279,282,287,288,291],{"type":25,"tag":26,"props":258,"children":259},{},[260],{"type":32,"value":254},{"type":32,"value":135},{"type":25,"tag":39,"props":263,"children":264},{},[],{"type":25,"tag":26,"props":266,"children":267},{},[268,270,276],{"type":32,"value":269},"Plus, Aunt Fannie's cleaning products are dermatologist-tested and hypoallergenic, which means you can clean your entire home without wearing gloves. No itchy, irritated skin or the fear of harmful chemicals — just good, love-filled cleaning products with ingredients that are actually beneficial for your skin, like the use of beauty-grade vitamin E in the ",{"type":25,"tag":109,"props":271,"children":273},{"href":272},"https://www.grove.co/catalog/product/mosquito-repellent-spray/",[274],{"type":32,"value":275},"Mosquito Spray",{"type":32,"value":277},".",{"type":32,"value":135},{"type":25,"tag":39,"props":280,"children":281},{},[],{"type":25,"tag":26,"props":283,"children":284},{},[285],{"type":32,"value":286},"“Everyone just kind of expects their products to do a job. 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