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Here’s what to know and look for when making the switch to eco-friendly, sustainable alternatives to big-name cleaning brands.",{"title":7,"searchDepth":39,"depth":39,"links":40},2,[],"markdown","copy","http://www.grove.co","6fAcdJbLdTRkfiWVfOFA7U","productLaunchHero",{"id":47,"contentTypeId":48,"table":49},"6jHDSyFiePdRk8vET5ge8T-tableOfContents","tableOfContents",[50,51,54,57,60,63,66,69,72],{"text":12,"href":44},{"text":52,"href":53},"What does \"natural\" mean?","2zh3pngTVu8OTanRSogN5S",{"text":55,"href":56},"How to read a cleaning product label","6KtGgoCbs9ipDFKObOTeQQ",{"text":58,"href":59},"Green product certifications","r6irImVW2rhwo9OjWGpfi",{"text":61,"href":62},"Ingredients to avoid in cleaning products","3FIjUwNQFGil4Vd6LxaoLE",{"text":64,"href":65},"How to switch to natural cleaning products","4zmShzOIoYFq55vFzcjSAl",{"text":67,"href":68},"What to expect when you switch to natural cleaners","7RaoJROeFv7st322G7yiz",{"text":70,"href":71},"Shop top-rated natural cleaners","4fnJlxKSHpfBTRcMfbInIA",{"text":73,"href":74},"Read more","6995RS6is4HReTPtfF1LQE",{"name":76,"mediaSource":77,"alignText":78,"copy":79,"isButtonEnabled":6,"textBackground":77,"id":114,"contentTypeId":115},"NaturalCleaningProductsIntro1Up","None","left",{"title":7,"description":80,"body":81,"_type":41,"_id":42},"Long before natural cleaning products became a thing, most people cleaned with whatever the big chemical companies offered. It didn’t occur to the general public that the chemicals in household cleaners might not be all that great for them — or the environment.",{"type":22,"children":82,"toc":112},[83,87,91,96,99,104,107],{"type":25,"tag":26,"props":84,"children":85},{},[86],{"type":32,"value":80},{"type":25,"tag":88,"props":89,"children":90},"br",{},[],{"type":25,"tag":26,"props":92,"children":93},{},[94],{"type":32,"value":95},"Nowadays, we know better. Decades of research have produced a large body of evidence showing the potentially harmful effects of a long list of cleaning chemicals. We’re exposed to them both through our skin and the air when we do the dishes or scrub the tub. And the environment fares even worse, with many chemicals (not to mention most products’ plastic packaging) finding their way into our oceans and waterways.",{"type":25,"tag":88,"props":97,"children":98},{},[],{"type":25,"tag":26,"props":100,"children":101},{},[102],{"type":32,"value":103},"While most of us may have wised up to the fact that those chemicals that scour our toilets or eat away tough stains probably aren’t, well, all that great for us or our surroundings, misconceptions around natural alternatives still persist. They don’t work as well, or they won’t leave my house smelling as fresh. It’s time to kick those outdated thoughts to the curb!",{"type":25,"tag":88,"props":105,"children":106},{},[],{"type":25,"tag":26,"props":108,"children":109},{},[110],{"type":32,"value":111},"If you’ve been dragging your feet on making the switch, our guide is here to make the process easy, effective, and fun — or as fun as cleaning can be.\n",{"title":7,"searchDepth":39,"depth":39,"links":113},[],"3dxzLi4rqGu9Ikg8rkJ1d3","showcase1up",{"name":117,"headline":52,"isImageRight":6,"mediaSource":77,"image":118,"imageAlt":121,"alignText":78,"copy":122,"isButtonEnabled":6,"textBackground":77,"id":53,"contentTypeId":115},"NaturalCleaningProductsAreTheyBetter1Up",{"description":119,"url":120},"Method cleaning products","https://images.ctfassets.net/lraovp89rm10/4iwmb6o1l7F4B3Dmru3fVR/eecfd55ba4f15f96188c1cce8194f16e/PE_ME_MULTI_KS_0441v2_122019.jpeg","Image of Method spray bottles lined up on wooden counter",{"title":7,"description":123,"body":124,"_type":41,"_id":42},"Just because a product calls itself “natural” doesn’t necessarily mean it contains only natural ingredients. “Natural” is not a regulated term, which means that conventional companies can add rosemary oil to a toxic stew of industrial chemicals and slap on a label that says, “Made with natural ingredients.” It’s true — but it doesn’t mean what you might think it means.",{"type":22,"children":125,"toc":171},[126,139,145,150,153,158,166],{"type":25,"tag":26,"props":127,"children":128},{},[129,131,137],{"type":32,"value":130},"Just because a product calls itself “natural” doesn’t necessarily mean it contains ",{"type":25,"tag":132,"props":133,"children":134},"em",{},[135],{"type":32,"value":136},"only",{"type":32,"value":138}," natural ingredients. “Natural” is not a regulated term, which means that conventional companies can add rosemary oil to a toxic stew of industrial chemicals and slap on a label that says, “Made with natural ingredients.” It’s true — but it doesn’t mean what you might think it means.",{"type":25,"tag":26,"props":140,"children":141},{},[142],{"type":25,"tag":88,"props":143,"children":144},{},[],{"type":25,"tag":26,"props":146,"children":147},{},[148],{"type":32,"value":149},"And not all types of natural ingredient additions are nontoxic. Just because it’s derived from plants or otherwise found in nature, it doesn’t mean it’s not harmful to humans.",{"type":25,"tag":88,"props":151,"children":152},{},[],{"type":25,"tag":26,"props":154,"children":155},{},[156],{"type":32,"value":157},"Arsenic, botulism toxin, and urushion (which is the active ingredient in poison ivy) are all natural substances, but they’re far from gentle on the body.",{"type":25,"tag":26,"props":159,"children":160},{},[161,163],{"type":32,"value":162}," \n",{"type":25,"tag":88,"props":164,"children":165},{},[],{"type":25,"tag":26,"props":167,"children":168},{},[169],{"type":32,"value":170},"When consumers are looking for a “natural” cleaning product, they’re usually looking for something that’s safe, nontoxic, biodegradable, naturally derived, plant-based, eco-friendly, cruelty-free, and/or responsibly packaged — and preferably from a company that lives up to its values.",{"title":7,"searchDepth":39,"depth":39,"links":172},[],{"name":174,"headline":55,"isImageRight":175,"mediaSource":176,"image":177,"imageAlt":179,"copy":180,"isButtonEnabled":6,"textBackground":77,"alignText":78,"id":56,"contentTypeId":115},"NaturalCleaningProductsHowToReadLabel1Up",true,"Image",{"url":178},"https://images.ctfassets.net/lraovp89rm10/GTfHY58UbMByR9paIZR56/ab051ebaf4db4c332ec8866753c4369a/Cleaning_Product_Label.jpeg.png","Image of Grove Co. 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",{"type":25,"tag":197,"props":427,"children":429},{"href":428,"target":200},"https://www3.epa.gov/npdes/pubs/centralized_brochure.pdf",[430],{"type":32,"value":431},"According to the EPA",{"type":32,"value":433},", wastewater facilities only treat organic materials, not hazardous chemicals, which end up in local rivers, lakes, and coastal waters — and the aquatic life that lives there.",{"title":7,"searchDepth":39,"depth":39,"links":435},[436],{"id":417,"depth":437,"text":420},3,"Frost","MclAkA689qsacXFbeIr14",{"name":441,"headline":64,"mediaSource":77,"alignText":78,"copy":442,"isButtonEnabled":6,"textBackground":77,"id":65,"contentTypeId":115},"NaturalCleaningProductsHowToSwitch1Up",{"title":7,"description":443,"body":444,"_type":41,"_id":42},"Switching from conventional cleaners to their natural counterparts doesn’t have to be confusing or stressful. In fact, the switch can happen over time. 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If they do, you’ve made the switch! If something doesn’t work the way you thought it would, try something else next time.",{"title":7,"searchDepth":39,"depth":39,"links":489},[],{"image":491,"subhead":494,"copy":495,"buttonEnabled":6,"buttonLabel":7,"buttonLink":7},{"description":492,"url":493},"Blue spray bottle illustration","https://images.ctfassets.net/lraovp89rm10/6x0cRCuJdsG0Z82pzihEbv/d01dbeac6ff9eb42f40355c06aa25052/2020_07_NaturalSwitch_AsYouGo.png","Replace as you go",{"title":7,"description":496,"body":497,"_type":41,"_id":308},"Whenever you run out of a cleaning product, go natural when you stock up again.",{"type":22,"children":498,"toc":512},[499,503,506,507],{"type":25,"tag":26,"props":500,"children":501},{},[502],{"type":32,"value":496},{"type":25,"tag":88,"props":504,"children":505},{},[],{"type":32,"value":162},{"type":25,"tag":26,"props":508,"children":509},{},[510],{"type":32,"value":511},"Spend a little time perusing what’s out there and reading up on what other people like. 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